Innovations Medical

Before and after photo should be consistent with each other in all elements that make a good photo:

  1. Lighting (background and subject)
  2. Distance of subject from camera
  3. Focus
  4. Backdrop
  5. Positioning (e.g., the subject’s head is tilted to bring a facial area into better view, the head should be titled by the same angle in both photos)

Subject appearance in the following respects should be consistent between the before and after photo:

  1. Jewelry – Jewelry can be distracting, so it is preferred that it is subtle or not worn.
  2. Hair – For facial treatments, it is preferred to have the hair pulled back
  3. Makeup – It is required that no makeup is worn in the before or after photos
  4. Photos should be crisp and in high resolution.

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